Fendi FF Calfskin Century Runaway Small Tote (SHF 6Kw03X) Stone Texture 1 Texture s. Founded in 1925, the high Italian fashion house of Fendi is renowned for their quality, glamour, and uniquely creative designs. Fendis FF logo print is making a comeback by re introducing the all logo FF Capsule Collection, FF Reloaded, launched in Spring of 2018. From 1965 until his recent death in 2019, Karl Lagerfeld led Fendi for the longest collaboration in fashion, holding an innovative and cutting edge legacy.